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The Ice Ice Hotel with a Remarkable Marketing Difference
The Story behind the worlds first Ice Hotel The IceHotel is the world’s first ice hotel and is located in the village of Jukkasjärvi, north Sweden, 17 kilometers from Kiruna. Japanese ice artists...
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Apple watch unlocks door to a digital future in Hospitality
Last year, Starwood Hotels made an announcement about its intention to enable members of their rewards program SPG (Starwood Preferred Guest) to use smart phones for unlocking their room door in hotel...
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The Resort Marketing Dream of Jussi Eiramo
If I had the task of handing out awards for resort marketing entrepreneurs’, then a very special individual would certainly be high up on my list, for the way he has reinvigorated the resort marketing...
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